Bruce Rogers has been growing, hybridizing, and decorating with orchids in the San Francisco Bay Area for over 30 years.

In the 1980s he founded Bruce Rogers Orchids, an orchid consulting and management company based in San Francisco. This business continues today and includes many private and commercial accounts. In 2002 he followed his passion and started growing and hybridizing Sobralia [link to Sobralia page] orchids. Today he is known around the world for his unique and popular hybrids, and is the largest supplier of wholesale and retail Sobralias.

Bruce is internationally well known as an orchid expert. He is the author of the best selling orchid book, The Orchid Whisperer, Expert Secrets for Growing Beautiful Orchids (Chronicle Books, 2012), [link to Amazon order page] as well as numerous articles on orchid culture and design. He is a frequent and popular guest lecturer at orchid societies and garden clubs. He is on the Advisory Council at the San Francisco Conservatory of Flowers and is the Ambassador for the San Francisco Orchid Society.